Essays about: "dissertation on marketing"

Showing result 6 - 10 of 55 essays containing the words dissertation on marketing.

1. 6. More than what meets the eye : an exploratory study of what image attributes influence consumer behaviour on Instagram

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Terese Eriksson; Pauline Frohm; [2018]
   Keywords : Image attributes; consumer behaviour; Instagram; apparel brands; visual content;

   Abstract : In an era where Instagram is the new dominating social media platform to reach and communicate with consumers, the demands on companies to differentiate their social media content have increased. Executives seem to avoid social media due to absence of how to manage and learn from it. READ MORE

3. 7. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Amanda Claesson; Albin Jonsson; [2017]
   Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

   Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

4. 8. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Sanne Norgren; Felicia Lindqvist; [2017]
   Keywords : ;

   Abstract : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity?  Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. READ MORE

5. 9. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

   University essay from

   Author : Xiaojing Gu; Cheng Han; [2016]
   Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

   Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE

6. 10. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

   Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE