Essays about: "distribution channel strategy"

Showing result 1 - 5 of 31 essays containing the words distribution channel strategy.

1. 1. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
   Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

   Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

3. 2. A Study on Data-driven Methods for Selection and Evaluation of Beam Subsets in 5G NR

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Nic Ekman; Ilias Theodoros Skordas; [2022]
   Keywords : 5G; NR; telecom; telecommunications; ML; machine learning; algorithms; beam; widebeam; propagation; beamforming; subset; RAN; radio; radio environment; ericsson; Technology and Engineering;

   Abstract : 5G New Radio is the next generation of mobile networks and it comes with promises of ultra-high speeds, ultra-high reliability and ultra-low latency. This has posed a challenge for the engineers entrusted with the task of finding solutions which could fulfil the specification, and as a result, some promising areas have received increased attention in recent years. READ MORE

4. 3. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

5. 4. Mervärdesstrategier i svensk tomatodling

   University essay from SLU/Dept. of People and Society

   Author : Sebastian Stotzer; [2020]
   Keywords : mervärde; tomat; strategi; fallstudie; producentorganisation; närodlat; värdeadderad; trädgårdsföretag;

   Abstract : Som en konsekvens av högre produktionskostnader behöver svenska tomatproducenter erbjuda mervärden för att vara konkurrenskraftiga, det vill säga skapa egenskaper som värderas högt av konsument och som differentierar tomaterna från importerade tomater som till exempel närhet till konsument, produktförädling, miljömässiga värden, smak och utseende. Denna studie utgår från intervjuer med svenska tomatodlare och handlar om hur olika odlare arbetar med mervärdesstrategier i svensk tomatodling. READ MORE

6. 5. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Felix Ewert; Linnea Olby; [2020]
   Keywords : Digital transformation; distribution channel strategy; multi-channel strategy; digital ecosystem; channel mix; Digital transformation; distributionskanalsstrategi; multikanalsstrategi; digitalt ekosystem; kanalmix;

   Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE