Essays about: "distributor evaluation criteria"

Found 2 essays containing the words distributor evaluation criteria.

  1. 1. Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers

    University essay from Internationella Handelshögskolan

    Author : Antoaneta Nikolaeva; Stanimira Nikolova; Vladimir Yovchev; [2008]
    Keywords : Retailers’ Assortment Criteria; Market Coverage Strategy; Distribution; Bulgaria; Office Products;

    Abstract : Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. READ MORE

  3. 2. What to Consider When Choosing Distribution Channels – a Case Study of a Software Company

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ted Kristensson; [2007]
    Keywords : Distribution Channel; Marketing Channel; Channel Partner; Value Added Reseller; Distributor; Sales cycle; Software; Email archiving; Email Compliance; Marketing flow.; Technology and Engineering;

    Abstract : EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. READ MORE