Essays about: "down marketing in food"
Showing result 1 - 5 of 12 essays containing the words down marketing in food.
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1. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system
University essay from SLU/Dept. of People and SocietyAbstract : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. READ MORE
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2. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE
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3. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE
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4. Ökad djurvälfärd i Europa, ett konkurrenshot mot svensk grisproduktion?
University essay from SLU/Dept. of Biosystems and Technology (from 130101)Abstract : Sedan vi började studera på SLU har vi fått upp ögonen för den internationella konkurrensen för svensk grisproduktion. Syftet med denna studie är att kartlägga om det finns koncept på den europeiska marknaden som kan konkurrera med svenska produkter. READ MORE
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5. What's bugging Sweden?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Previous research urges for the need to reconnect markets to marketing and more specifically highlights the lack of studies on new markets. This thesis aims at filling this research gap by increasing the understanding of how new markets are formed. READ MORE