Essays about: "drivers of customer satisfaction"

Showing result 1 - 5 of 29 essays containing the words drivers of customer satisfaction.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  3. 2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  4. 3. Personalized Behavioral Recaps and Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Bjellhagen; Ebba Langemar; [2023]
    Keywords : Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

    Abstract : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. READ MORE

  5. 4. Predicting Customer Satisfaction in the Context of Last-Mile Delivery using Supervised and Automatic Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Höggren; [2022]
    Keywords : Last-mile Delivery; Customer Satisfaction; Supervised Machine Learning; Automatic Machine Learning; Imbalanced Datasets; Sista-milen Leveranser; Kundnöjdhet; Övervakad Maskininlärning; Automatiserad Maskininlärning; Obalanserade Dataset;

    Abstract : The prevalence of online shopping has steadily risen in the last few years. In response to these changes, last-mile delivery services have emerged that enable goods to reach customers within a shorter timeframe compared to traditional logistics providers. READ MORE

  6. 5. Investigating the elements of Customer Value Creation in a Circular Business Model : A case of a Swedish startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Anirud Gopal Jayashree; Yogeshwaran Ravindran; [2020]
    Keywords : Customer value; customer satisfaction; elements of customer value creation; drivers of customer satisfaction; start-up; circular business model; circular economy;

    Abstract : The circular economy and its implications on businesses have been an area of interest for researchers and firms alike. The transition has been a rough one, but many firms are moving towards sustainable practices these days, if not circular. READ MORE