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Showing result 1 - 5 of 2008 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Riparian plant biodiversity and community composition of ditches and straightened streams : identifying key environmental drivers in a boreal forest setting

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Rasmus Staaf; [2024]
    Keywords : artificial waterways; riparian zone; novel ecosystems; ; forestry; ditch network maintenance; species richness; hill-diversity; drainage ditches; coarse woody debris; ditch cleaning; ecology;

    Abstract : Modified ecosystems are typically seen as degraded and having no ecological value. In many cases, the modification of the ecosystem was done more than 100 years ago and may have had time to recover and become a refugia for species that were once more common in the landscape. READ MORE

  4. 3. Buildings in the Digital Era : An Explorative Study of Digital Twins in the Built Environment

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Siw Kristine Kästel; Joanna Wallén; [2024]
    Keywords : Digital Twin DT ; Arcitecture; Engineering and Construction AEC industry; Digitization; Building Information Modeling BIM ; Facility Management FM ; Operation Management O M ; Digital Tvilling; Fastighetsbranschen; Fastighetsförvaltning; Byggnadsinformationsmodeller BIM ;

    Abstract : In recent years, digital twins (DT) have gained traction in enhancing operation and maintenance procedures across various industrial sectors, such as manufacturing, energy, and aerospace. Yet their utilization remains more limited in the built environment. READ MORE

  5. 4. Private-Public Collaboration in Sweden’s Civil Preparedness

    University essay from Försvarshögskolan

    Author : Victor Heidenfors Armblad; [2024]
    Keywords : Private-public collaboration; collaborative governance; crisis management; civil defence; security; theory-testing; nested case study; civil preparedness; contingency sector; total defence;

    Abstract : Recent developments in Sweden’s security policy have prompted the rearmament of the total defence. The total defence comprises both military and civil defence. The civil defence, in conjunction with crisis preparedmess, forms Sweden’s civil preparedness. READ MORE

  6. 5. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE