Essays about: "driving force"

Showing result 1 - 5 of 413 essays containing the words driving force.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Echoes of Power : A Study Unravelling the Major U.S. & U.K. Think Tanks' Perception on Russian and Ukrainian Military Prowess

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Gustaf Ostrenius; [2024]
    Keywords : Russia; Ukraine; Perception; Think Tanks; Policymaking;

    Abstract : This thesis aims to investigate how the major U.S. and UK think tanks perceive and convey the military prowess of Russia and Ukraine following the Russia-Ukraine war from February 2022 to October 2023. The study uses poststructuralism and discourse analysis to examine blogs and reports from the major U. READ MORE

  4. 3. In Pursuit of Legitimacy: A Decade of Non-Financial Reporting in the European Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Lukas Lidvall; Viktor Rafstedt; [2023-07-04]
    Keywords : ;

    Abstract : Non-Financial Reporting (NFR) has grown significantly in importance within corporate reporting, particularly in the automotive industry, which is struggling with substantial inherent environmental challenges. However, at the same time, many argue that the NFR in the automotive industry is lackluster and riddled with inconsistencies and information overload. READ MORE

  5. 4. How to manage the barriers for a transition toward electromobility in the truck manufacturing industry : A study of the Southeast Asia region

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Caroline Lindström; Carl Storckenfeldt; [2023]
    Keywords : Electromobility; Innovation; Truck Manufacturing Industry; Barriers;

    Abstract : Purpose – The purpose of this study is to enhance the understanding about the barriers to electrifying the truck industry in Southeast Asia. It is also to identify the main barriers of the electrification of the truck market in Southeast Asia and how they can be managed. READ MORE

  6. 5. Dynamic axel load estimation for an electrified vehicle : Normalkraftestimering på drivaxeln

    University essay from Linköpings universitet/Institutionen för systemteknik

    Author : Majd Barakat; [2023]
    Keywords : Vehicle dynamics; Suspension systems; Vehicle design; Bounce-Pitch model; Car quarter model; Normal force; Normal force estimation;

    Abstract : The brake system is critical for ensuring safe driving and has been the focus of development for many years. Pneumatic braking technology is commonly used in heavy vehicles,but it results in energy wastage and high service costs. Some countries mandate auxiliarybraking systems to assist in stopping the vehicle in addition to service brakes. READ MORE