Essays about: "dual-channel strategy"

Found 1 essay containing the words dual-channel strategy.

  1. 1. Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnéa Elfving; [2015]
    Keywords : Corporate branding; physical store image; dual-channel strategy; Business and Economics;

    Abstract : .... READ MORE