Essays about: "dynamic retargeting"

Found 2 essays containing the words dynamic retargeting.

1. 1. The Recipe for Cookies : A studies about cookies & the GDPR-law

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Caroline Bader; Eva-Louise Castefelt; Louise Gunnarsson; [2018]
   Keywords : cookie; user utility regarding webpages; user’s personal information; GDPR; e-commerce; retargeting; cookie; användbarhet av hemsidor; användarens personliga information; GDPR; e-handel; retargeting ;

   Abstract : The term cookie regarding IT is still a relatively new term. It is rarely discussed among internet users. The name cookie is fairly known but the concept not as much. Cookies are well established by different companies and organizations that in some way offer online services. READ MORE

3. 2. Dynamic Retargeting : -The Holy Grail of Marketing?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Christoffer Johansson; Patrik Wengberg; [2017]
   Keywords : retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

   Abstract : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. READ MORE