Essays about: "e— marketing"
Showing result 1 - 5 of 446 essays containing the words e— marketing.
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1. Engaged Employees in Energy Conservation : exploring how to get there
University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskapAbstract : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. READ MORE
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2. FIRMS AND BUSINESS GRADUATES: EXPLORING CAREER DEVELOPMENT, TALENT ACQUISITION, AND PERCEPTIONS ON EMPLOYABILITY SOFT SKILLS
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: To explore how firms attract and develop newly graduated business students and review the different marketing strategies that firms use to promote different career paths to newly graduated business students. Additionally, the paper aims to examine the soft skills that hiring firms consider important and explore the perceptions of recent business graduates regarding soft skills and employability. READ MORE
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3. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden
University essay from Lunds universitet/Teknisk logistikAbstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE
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4. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE
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5. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE