Essays about: "e marketing strategy IN SME"
Found 1 essay containing the words e marketing strategy IN SME.
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1. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs
University essay from Lunds universitet/ProduktionsekonomiAbstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE
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