Essays about: "e-CRM"

Showing result 6 - 10 of 11 essays containing the word e-CRM.

1. 6. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

3. 7. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Pierre Magonette; [2014]
   Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

   Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE

4. 8. Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.

   University essay from Ekonomihögskolan, ELNU

   Author : Linda Sjögren; Fredrik Fagerström; [2012]
   Keywords : e-CRM; growth orientation; micro sized companies; retailers;

   Abstract : Title: Micro sized retailers usage of e-CRM: A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe the e-CRM adoption   Course code: 4FE03E   Authors:        Fredrik Fagerström               880107                   Linda Sjögren                      880805   Research question: The research explores what factors can explain e-CRM adoption of micro sized retailers through 6 hypotheses, derived from literature review.   Purpose: The purpose of this study is to describe how far micro sized retailers have implemented e-CRM and explore what factors can describe their e-CRM adoption. READ MORE

5. 9. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Shakoor Abdul; [2011]
   Keywords : Electronic; Customer; Relationship; Management;

   Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

6. 10. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Frank Kojo Kuranchie; [2010]
   Keywords : Customer relationship management; customer relationship marketing; customer retention.;

   Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE