Essays about: "e-WOM"
Showing result 6 - 10 of 13 essays containing the word e-WOM.
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6. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE
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7. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC
University essay from Umeå universitet/FöretagsekonomiAbstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE
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8. The Use of Online Reviews for Pure Player Products
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Electronic commerce is the selected field to investigate for this thesis, particularly pure player apparel brands. This has been of interest as consumers struggle when shopping online for apparel since they cannot test the product before purchasing with pure players, therefore, there is information asymmetry. READ MORE
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9. Measuring the effect of Viral Negative Sentiment on Market Value : Case Study on United Airlines Crisis 2017
University essay from KTH/Industriell Marknadsföring och EntreprenörskapAbstract : Negative word of mouth is something most businesses try to avoid, It could affect the reputation and vision of a company in a consumer’s mind. The success of a company lies in the connection of a product or service with a satisfying good image that has been formed on the back of consumer’s mind. READ MORE
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10. How does marketing become viral? : An investigation of the dynamics in digital campaigns
University essay from Umeå universitet/Institutionen för informatikAbstract : Viral advertising might be described as a communication in a short period of time related to product or brand, which is spread by consumers. Simultaneously it is becoming an increasingly discussed phenomenon in marketing field, since traditional tools for reaching customers are less efficient. READ MORE