Essays about: "e-butik"

Found 4 essays containing the word e-butik.

  1. 1. Does Enhanced Usability Increase Trust? : A case study on a Swedish snus e-commerce application

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Filip Brunander; Albin Folkesson; Henrik Hörnlund; Simon Larsson; Johan Mäkikaltio; Matthew Soulaka; Amanda Teir; Carl Ågren; [2020]
    Keywords : ;

    Abstract : The purpose of this study was to examine the importance of usability to enhance perceived consumer trust in a web application selling snus. This was done by answering the research question “Does usability affect Swedish snus consumers trust in snus e-commerce applications?”. READ MORE

  3. 2. Behavioral Targeting in E-Commerce Through the Use of Reinforcement Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johan Sundström; [2019]
    Keywords : ;

    Abstract : E-commerce websites often seek to maximize sales by employing sales agents to talk on the phone with selected visitors and assist them in making a purchase, and in order to make the most out of this investment, visitors must be targeted with contact offers intelligently. One approach to designing a targeting strategy is to have human experts define sets of rules that decide how to act, however, a more automated approach would be desirable. READ MORE

  4. 3. The digital nudge : A study of the design principles in digital nudging and it´s presence on ascendant online stores

    University essay from Södertörns högskola/Medieteknik

    Author : Anna Delden; Ellen Persson; [2018]
    Keywords : Nudging; Digital Nudging; Nudges; Decision-making; Design Elements; User Experience; User Interface; Persuasive Design; Digital Environment; Online Stores; Decision support; Decision-support system; Nudging; digital nudging; nudge; beslutsfattande; designelement; användarupplevelse; användargränssnitt; övertygande design; digital miljö; e-butik; beslutsstöd; beslutsstödsystem;

    Abstract : Digital nudging is a relatively new phenomenon that is increasingly mentioned and demanded in human-computer interaction. The concept originates from behavioral economics and aims to help individuals make better decisions that are beneficial to the individual as well as the society, by making subtle changes to the environment in which the decision is made. READ MORE

  5. 4. Recommending new items to customers : A comparison between Collaborative Filtering and Association Rule Mining

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Henrik Sohlberg; [2015]
    Keywords : Recommendation system; Association rule mining; Collaborative filtering; Cold start;

    Abstract : E-commerce is an ever growing industry as the internet infrastructure continues to evolve. The benefits from a recommendation system to any online retail store are several. It can help customers to find what they need as well as increase sales by enabling accurate targeted promotions. READ MORE