Essays about: "e-commerce airlines"
Found 1 essay containing the words e-commerce airlines.
1. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline IndustryUniversity essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)
Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE