Essays about: "e-commerce and competition"

Showing result 1 - 5 of 51 essays containing the words e-commerce and competition.

  1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  3. 2. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Rudälv; [2023]
    Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

    Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE

  4. 3. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  5. 4. Finding duplicate offers in the online marketplace catalogue using transformer based methods : An exploration of transformer based methods for the task of entity resolution

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Robert-Andrei Damian; [2022]
    Keywords : Transformers; Language Models; Deep Neural Networks; Entity Resolution; Duplicate Detection; Entity Matching; Record Linkage; Contrastive Learning; e-commerce; Transformers; Modèles de langage; Apprentisage en profondeur; Résolution d’entité; Détection de doublons; Apprentisage contrastif; commerce électronique; Transformers; Språkmodeller; Djupinlärning; Entitetserkännande; Dubblettdetektering; Entitetsmatchning; Rekordkoppling; e-handel;

    Abstract : The amount of data available on the web is constantly growing, and e-commerce websites are no exception. Considering the abundance of available information, finding offers for the same product in the catalogue of different retailers represents a challenge. This problem is an interesting one and addresses the needs of multiple actors. READ MORE

  6. 5. Optimizing the assortment planning of highly differentiated products with demand and location complexity in Europe : A case of the e-commerce cosmetic industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Rania Shalan; Rim Abdul-Rahman; [2022]
    Keywords : Optimization; Assortment planning; TOPSIS; demand model; localization; e-commerce;

    Abstract : The cosmetic industry is characterized by having the ability to offer a wide range of differentiatedproducts. This leads in turn retailers to make strategic decisions regarding assortment planning. Itmeans choosing the right breadth and depth of products that should be allocated to a distributioncenter. READ MORE