Essays about: "e-commerce and consumer behavior"

Showing result 26 - 30 of 60 essays containing the words e-commerce and consumer behavior.

1. 26. Nudging in the right direction : A qualitative study on nudging online grocery store environments

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Thérése Nelson; Jessica Nilsson; [2021]
   Keywords : Consumer behavior; digital nudging; grocery store industry; nudging; online.;

   Abstract : Problem: Nudging has come to be widely used by organizations who wish to influence the choices of their consumers. This concept has been greatly praised, criticized, discussed, and researched; however, this has mostly been set in offline environments, making nudging in online environments an area in need of further research. READ MORE

3. 27. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

4. 28. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Erik Nordberg; Carl Wigow; [2020]
   Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

   Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

5. 29. Sustainability in returns : Analysis into the e-commerce market and proposal of a framework to improve environmental performance

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Lucas Cornelis Veldkamp; [2020]
   Keywords : ;

   Abstract : The e-commerce sector has seen exponential growth in the recent years, and will continue this trend in the years to come. Not only has the overall volume of sales (in SEK) increased, certain sectors have seen an increase in the return rates. READ MORE

6. 30. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Håkansson; Frida Magnusson; [2020]
   Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

   Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE