Essays about: "e-commerce and international business"
Showing result 1 - 5 of 26 essays containing the words e-commerce and international business.
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1. Survival of the fittest : The Internationalization of Fashion Start-ups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE
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2. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE
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3. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE
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4. Digital Customer Experience Matters
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE
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5. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE