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Showing result 1 - 5 of 105 essays matching the above criteria.

  1. 1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 2. Exploring the use of mobile warehouses in midsized urban and rural regions for last-mile transportation

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Mfon Etuk; Radu Ștefan Mihai; [2023]
    Keywords : Mobile Warehouse; Last-Mile Logistics; Supply Chain; Logistics; Distribution;

    Abstract : Abstract: Efficient last-mile transportation is a continuous difficulty for businesses, particularly in e-commerce, necessitating the development of creative solutions. This thesis investigates the use of mobile warehouses in mid-sized urban and rural areas to help with this problem. READ MORE

  4. 3. Exploring AI in Swedish E-commerce: A Qualitative Study on Factors Influencing AI Implementation and its Challenges

    University essay from Lunds universitet/Institutionen för informatik

    Author : Carl Tegnér; Axel Lidvall; [2023]
    Keywords : Artificial Intelligence AI ; Technology-Organization-Environment TOE Framework; AI Readiness Factors; E-commerce; Sweden.; Business and Economics;

    Abstract : This thesis focuses on the adoption of AI within e-commerce in Sweden. A qualitative approach was adopted, interviewing professionals working in the e-commerce sector. Results were presented using the Technology-Organization-Environment (TOE) framework. READ MORE

  5. 4. Consumers Data: When the Private Goes Public : An exploratory study on consumers’ concerns in the public and private spheres of e-commerce.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Ray Nablsi; Ouras Al-Bardan; [2023]
    Keywords : Consumers’ concerns; e-privacy; e-security; e-commerce; personal data; private sphere; public sphere.;

    Abstract : In the digital era, e-commerce has gained significant traction, displacing traditional brick-and-mortar stores. However, this transition has raised concerns among consumers regarding e-privacy and e-security. Disclosing personal information on public e-commerce platforms exposes individuals to potential risks, such as data breaches. READ MORE

  6. 5. Incorporating Reinforcement Learning into Supervised Sequential Recommender Models

    University essay from Linköpings universitet/Statistik och maskininlärning

    Author : Patrick Siegfried Hiemsch; [2023]
    Keywords : ;

    Abstract : In the context of the significant expansion of e-commerce, Recommender Systems have become important tools for businesses, enhancing customer engagement through the personalization of product recommendations. This thesis investigates the integration of Reinforcement Learning concepts  into Supervised Learning frameworks, aiming to foster more accurate, novel and diverse recommendations. READ MORE