Essays about: "e-commerce in the book retail industry"

Found 1 essay containing the words e-commerce in the book retail industry.

  1. 1. New Challenges of The Book Retail Industry

    University essay from IHH, Företagsekonomi

    Author : Jorge Arturo Perez Mendoza; Capucine Dujardin; [2005]
    Keywords : Marketing; Electronic Commerce;

    Abstract : Businesses are being more and more influenced by changing forces like globalization, deregulation, convergence of industries, and it has been several years since a newcomer has appeared in almost every marketplace all around the word: e-commerce. The emergence and development of e-commerce was due to the rapid growth of the internet. READ MORE