Essays about: "e-commerce on travel industry"

Found 5 essays containing the words e-commerce on travel industry.

  1. 1. Covid-19 and its effect on consumer preference in the last-mile delivery : A study on Swedish consumers and the last-mile delivery industry in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kim Lindqvist; Mikael Lindgren; Nicolas Arias; [2022]
    Keywords : last-mile delivery; LMD; consumer preferences; covid-19;

    Abstract : Background: E-commerce has experienced tremendous growth in the past few years. At the same time, the Covid-19 pandemic has swept across the world. READ MORE

  3. 2. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alina SUSOYKINA; [2018]
    Keywords : customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE

  4. 3. The Influential Factors of Customer Experience in O2O E-commerce : A quantitative study of what affects Chinese customers’ experience in online travel industry under the O2O e-commerce context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ye Yang; [2017]
    Keywords : Online to offline; O2O; Customer experience; Statistical analysis;

    Abstract : Background: The development of the O2O market in China has been increasingly growing and will remain a steady growth in 2017 (iiMedia Research, 2016), but it is still an ambiguous phenomenon in the academic world and lack of relevant research, especially the influential factors to customer experience in the O2O business model. Research question: What factors affect customer experience in China in the context of O2O business? Purpose: The primary objective of this paper is to examine the influential factors of the customer experience in the context of O2O context, especially to the Chinese customers in the online travel industry. READ MORE

  5. 4. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  6. 5. ICT Awareness in Small Enterprises In the Indian Tourism Branch

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Jasmina Badnjevic; Lena Padukova; [2007-04-25T09:52:44Z]
    Keywords : ICT; e-commerce; India; small companies; tourism;

    Abstract : The boom of information and communication technology (ICT) in India is a well-known phenomenon with a positive impact on the economy. As tourism industry and small companies are of big importance for India’s economy, this thesis examines the ICT awareness in small travel agents and tour operators, in terms of ICT awareness definition, its level, and the affecting factors. READ MORE