Essays about: "e-commerce platforms"

Showing result 1 - 5 of 62 essays containing the words e-commerce platforms.

  1. 1. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Keywords : navigability; usability; web application;

    Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

  3. 2. The importance of navigability when navigating through student merchandise : A study to research how navigability could improve student e-commerce

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Emelie Gunnesson; Carl Jungerth; Oscar Malmros; Oscar Eriksson; Jonathan Sjöberg; Linus Appelquist; Jacob Törnberg Zeinetz; Lowe Osla; [2023]
    Keywords : ;

    Abstract : The purpose of this report is to examine how a web application should be designed with regard to navigability. E-commerce is a growing sector hence it is of great value to know how to build a web application for the users, this report has chosen to focus on students as the target group. READ MORE

  4. 3. Recommender Systems Using Limited Dataset Sizes

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Bentzer; Harry Thulin; [2023]
    Keywords : ;

    Abstract : In order to create personalized recommendations for users on services such as e-commerce websites and streaming platforms, recommender systems often utilize various machine learning techniques. A common technique used in recommender systems is collaborative filtering which creates rating predictions based on similar users’ interests. READ MORE

  5. 4. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  6. 5. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE