Essays about: "e-commerce site"

Showing result 1 - 5 of 39 essays containing the words e-commerce site.

1. 1. Establishing Guidelines for Usability Testing when Using Web Analytical Tools

   University essay from Uppsala universitet/Avdelningen Vi3

   Author : Robert Paananen; [2023]
   Keywords : Usability; Web Analytical Tools; Hotjar; Google Analytics;

   Abstract : Usability and User Experience has become increasingly important. Users should be able to achieve their set out goals with ease, whether that is to purchase a book on an e-commerce site or to find articles about current events in Europe on a news site. READ MORE

3. 2. The Impact of Good Navigation and Trust in E-commerce : The importance of navigation and trustworthiness when creating a web application for selling emission allowances

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Lovisa Andreasson; Agnes Asp; Eric Gustafsson; Edvin Halling; Johan Kristiansson; Axel Lindhe; Anton Nordin; Jakob Normell; Gabriel Spjuth; [2022]
   Keywords : Navigability; trustworthiness; usability; design;

   Abstract : The purpose of this report was to study how the design of a web application can induce trust and navigability. To study this, a web application was created where the private consumer can buy a part of an emission allowance, tailored to the consumers’ specific needs. READ MORE

4. 3. How does the colour scheme affect the trust of a website?

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Rickard Peters; Elly Sjölund; Filip Killberg; Alice Paulsen; Axel Andersson; Christoph Kinnervall; Hugo Björk; Martin Hörnberg; [2022]
   Keywords : ;

   Abstract : As more and more new e-commerce sites for shoes are being created, it is important from a competitive perspective that the site is perceived as trustworthy. Theintention of this study is to conduct an investigation on how colour schemes affect trustworthiness, based on the following research question: how does the colourscheme of a web application affect how users perceive the trustworthiness of a webshop for buying and selling second-hand sneakers ? To answer this question, a webapplication in the form of a second-hand sneaker shop was developed. READ MORE

5. 4. In a Position of Competition - Pricing Behavior in an Online Marketplace

   University essay from Lunds universitet/Statistiska institutionen

   Author : William Ramshage; [2021]
   Keywords : Mathematics and Statistics;

   Abstract : In times where commerce has shifted into e-commerce, the influence of price comparison websites has become unmistakable. In contrast to previous literature, studying the contemporary effects on demand for retailers in decreasing rankings, we have studied the event from a strategic perspective of pricing. READ MORE

6. 5. An abductive study to identify key influencing variables affecting the last mile logistics endpoint selection : A study done at PostNord AB

   University essay from Uppsala universitet/Industriell teknik

   Author : Venkata Mukhyaprana Sree Hari Kiran Kotty; [2021]
   Keywords : Last-mile logistics; consumer preferences; conjoint analysis; rattle analysis; demographic analysis;

   Abstract : Background In the context of booming e-commerce and associated logistics flows, there is a considerable challenge to support the future of volumes, specifically more towards home deliveries by logistics service providers (LSP). There are means of addressing this challenge by identifying the key factors that influence consumer behaviour and lead to better adoption by meeting their convenience through right self collection end points setups thus decreasing the logistics costs, meeting sustainability targets and also efficiencies for logistics service provider operations. READ MORE