Essays about: "e-commerce strategy model"

Showing result 1 - 5 of 32 essays containing the words e-commerce strategy model.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Finding duplicate offers in the online marketplace catalogue using transformer based methods : An exploration of transformer based methods for the task of entity resolution

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Robert-Andrei Damian; [2022]
   Keywords : Transformers; Language Models; Deep Neural Networks; Entity Resolution; Duplicate Detection; Entity Matching; Record Linkage; Contrastive Learning; e-commerce; Transformers; Modèles de langage; Apprentisage en profondeur; Résolution d’entité; Détection de doublons; Apprentisage contrastif; commerce électronique; Transformers; Språkmodeller; Djupinlärning; Entitetserkännande; Dubblettdetektering; Entitetsmatchning; Rekordkoppling; e-handel;

   Abstract : The amount of data available on the web is constantly growing, and e-commerce websites are no exception. Considering the abundance of available information, finding offers for the same product in the catalogue of different retailers represents a challenge. This problem is an interesting one and addresses the needs of multiple actors. READ MORE

4. 3. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

5. 4. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
   Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

   Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE

6. 5. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Rita Nordström; [2022]
   Keywords : Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

   Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE