Essays about: "e-commerce"

Showing result 1 - 5 of 561 essays containing the word e-commerce.

  1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  2. 2. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Research on Return Logistics in Online Shopping Environment - A case study of Taobao

    University essay from Göteborgs universitet/Graduate School

    Author : Sijia Yu; Wantong Zhao; [2020-06-22]
    Keywords : E-commerce environment; Return Logistics; Logistics model;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 4. Luxury Goods in E-Commerce - The Judicial Relevance of the Luxury-Concept when Selective Distriution Networks Prohibit Online Distribution

    University essay from Göteborgs universitet/Juridiska institutionen

    Author : Jonathan Ketto; [2020-04-14]
    Keywords : Selective distribution networks; online distribution; e-commerce; EU competition law; luxury goods; luxury-concept; Article 101 1 TFEU; VBER.;

    Abstract : About: As the Internet has established itself as a major market platform for the distribution of goods, suppliers also have a keen economic interest of making their goods available online. In order to protect the value of luxury goods some suppliers set up selective distribution networks that restrict the online distribution of the goods. READ MORE

  5. 5. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE