Essays about: "e-commerce"

Showing result 1 - 5 of 751 essays containing the word e-commerce.

  1. 1. Breaking the Time Preference : A study of home delivery

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Gustav Alvinsson; [2022]
    Keywords : Time preference; last-mile delivery; consumer preference; Tidspreferens; last-mile delivery; frakt; fraktpreferens; konsumentpreferenser;

    Abstract : Bakgrund. E-handel ökar ständigt, och med det även frakt av ehandelsvaror. Frakten som skrivs om i den här studien syftar till den frakt som sker mellan en återförsäljare och en slutkonsument. Denna är i texten kallad last-mile delivery. READ MORE

  2. 2. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matteo Priori; Elienor Werner; [2022]
    Keywords : psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Abstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE

  3. 3. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Bianca Johansson; Helena Zhang; [2022]
    Keywords : Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

    Abstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE

  4. 4. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  5. 5. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sofia Hillerborn; Maja Eriksson; [2022]
    Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

    Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE