Essays about: "e-commerce"

Showing result 41 - 45 of 842 essays containing the word e-commerce.

1. 41. Incorporating Reinforcement Learning into Supervised Sequential Recommender Models

   University essay from Linköpings universitet/Statistik och maskininlärning

   Author : Patrick Siegfried Hiemsch; [2023]
   Keywords : ;

   Abstract : In the context of the significant expansion of e-commerce, Recommender Systems have become important tools for businesses, enhancing customer engagement through the personalization of product recommendations. This thesis investigates the integration of Reinforcement Learning concepts  into Supervised Learning frameworks, aiming to foster more accurate, novel and diverse recommendations. READ MORE

3. 42. Establishing Guidelines for Usability Testing when Using Web Analytical Tools

   University essay from Uppsala universitet/Avdelningen Vi3

   Author : Robert Paananen; [2023]
   Keywords : Usability; Web Analytical Tools; Hotjar; Google Analytics;

   Abstract : Usability and User Experience has become increasingly important. Users should be able to achieve their set out goals with ease, whether that is to purchase a book on an e-commerce site or to find articles about current events in Europe on a news site. READ MORE

4. 43. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Lucas Alsbjer; Joel Lindholm; [2023]
   Keywords : E-tailers; Product Returns; Return Management; Consumer Behaviour; Return Policies; Reverse Logistics; Green Supply-Chain Management; Sustainability; Fashion Industry;

   Abstract : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. READ MORE

5. 44. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Magda Liljedahl; Ronja Svensson; [2023]
   Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

   Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

6. 45. AI-BASED CHATBOTS ATTRIBUTES EMPLOYING NATURAL LANGUAGE PROCESSING, CONTRIBUTING TO CUSTOMER SATISFACTION : A Quantitative Study on investigating the effect of AI Chatbots attributes with NLP on Customer Satisfaction in E-commerce.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Helja Bordbar; Aya Almoghrabi; [2023]
   Keywords : ;

   Abstract : This paper performed a study to discover the effect of AI-based chatbots employing Natural Language Processing (NLP) on customer satisfaction within E-commerce. Our research has employed a quantitative research approach, utilizing surveys to gather data on interactions with AI chatbots and how it affects satisfaction levels. READ MORE