Essays about: "e-crm in banking sector"

Found 2 essays containing the words e-crm in banking sector.

1. 1. Digitalization in The Banking Industry : Adapting to The Crisis

   University essay from Umeå universitet/Företagsekonomi

   Author : Sebastian Palmquist; [2020]
   Keywords : Banking; Fintech; Digitalization; Elderly; Adaptation;

   Abstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE

3. 2. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Frank Kojo Kuranchie; [2010]
   Keywords : Customer relationship management; customer relationship marketing; customer retention.;

   Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE