Essays about: "e-loyalty"

Showing result 1 - 5 of 19 essays containing the word e-loyalty.

1. 1. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Marvin Elabi; [2022]
   Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

   Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE

3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amelia Nablsi; Swapnajit Saha; [2021]
   Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

4. 3. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Louise Bennhult; Hanna Frogner; [2021]
   Keywords : E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

   Abstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE

5. 4. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Adam Winnberg; Frida Mårtensson; [2021]
   Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

   Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

6. 5. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
   Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

   Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE