Essays about: "e-purchase intention"

Found 3 essays containing the words e-purchase intention.

1. 1. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

   University essay from Umeå universitet/Företagsekonomi

   Author : Sheng Liu; Bobo Tiger; [2017]
   Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

   Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

3. 2. The Role of Consumers’ Values, Behaviour and Consumer Innovativeness in Online Fashion Consumption

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zheng Zhou; Tetiana Kravets; [2015]
   Keywords : hedonic values; fashion; e-commerce; consumer innovativeness; e-purchase intention; attitudes towards behaviour; subjective norm; utilitarian values; Social Sciences;

   Abstract : .... READ MORE

4. 3. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

   University essay from Företagsekonomi

   Author : Magali Morel; Francis Kwakye; [2012]
   Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

   Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE