Essays about: "e-retailing"

Showing result 1 - 5 of 8 essays containing the word e-retailing.

  1. 1. What do skin care consumers think about personalization of content, user interface or a combination of both?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johannes Bäckerås; [2019]
    Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

  3. 2. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Farnoush Azizi; XiLu Wang; [2018]
    Keywords : E-commerce; E-retailing; E-retailer; E-loyalty; E-satisfaction; E-trust; Perceived value;

    Abstract : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. READ MORE

  4. 3. A quantitative research on the attitude of European students towards Chinese web shops

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Priya Pershad; Viktoriia Baibuz; [2018]
    Keywords : Chinese e-retailing; European students; consumer attitude; consumer behaviour; international marketing; purchase intention;

    Abstract : A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. READ MORE

  5. 4. E-Business Models - The Physical Touchpoint of Online Retailers in Business Model Frameworks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Verena Kitowski; George Gergi; [2016]
    Keywords : e-business model; retail business model; pure player; online retail; delivery; e-retailing; second touchpoint; physical touchpoint; post-purchase behavior; Business and Economics;

    Abstract : The retail industry has gone through tremendous changes with the development of technology leading to a form of retailing which operates on its own grounds, online retailing. Online retailers have unique business models with different value propositions as opposed to the traditional brick and mortar retailers. READ MORE

  6. 5. Bridging the gap : A feasibility study of a public showroom

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
    Keywords : Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

    Abstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE