Essays about: "e-service quality"

Showing result 6 - 10 of 18 essays containing the words e-service quality.

  1. 6. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
    Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

    Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE

  3. 7. Shopping on social media: : A qualitative study to explore Chinese consumers’ purchasing experience on WeChat

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Lingtao Gu; Feiyan Mu; [2018]
    Keywords : Word of mouth; E-service quality; Social media; WeChat; Qualitative study; China;

    Abstract : WeChat is a widely used multi-functional social media platform in China. The increasing number of WeChat users provides new possibilities and challenges for company marketing strategy. We draw literature from word-of-mouth (WOM) and e-service quality (e-SQ). READ MORE

  4. 8. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Keywords : ;

    Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

  5. 9. Customer Support Chat : A strategic tool for a company

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Malin Torstensson; Emmy Dannehall; [2017]
    Keywords : ;

    Abstract : The purpose of this dissertation is to investigate if a customer support live chat can be used as a strategic tool to increase customer satisfaction and build a stronger relationship. To gather our data, we have chosen to do qualitative interviews with Customer Support Managers at eight different e-commerce companies. READ MORE

  6. 10. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE