Essays about: "e-servicescape"
Found 4 essays containing the word e-servicescape.
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1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE
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2. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape
University essay from Umeå universitet/FöretagsekonomiAbstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE
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3. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE
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4. Alignment of service characteristics with competitive strategy & customer satisfaction : A Comparative study in fast food industry
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Competitive strategies are an essential tool for sustainable competitive advantage. Particularly in the service industry, strategy has its significance as it plays a vital role in achieving customer satisfaction. This study investigates alignment of four service characteristics i.e. READ MORE