Essays about: "e-tail quality"

Found 1 essay containing the words e-tail quality.

  1. 1. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE