Essays about: "e-trust"
Showing result 1 - 5 of 14 essays containing the word e-trust.
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1. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE
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2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.
University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE
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3. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE
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4. E-trust in startups: on trust, communication and innovation in an e-entrepreneurial context
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis aims to explore how trust, communication and innovation is potentially interconnected in the context of e-entrepreneurial startups. Trust seems to be an important component to success, but the virtual environment makes the traditional formation of trust difficult. READ MORE
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5. Green populism : a new phenomenon
University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)Abstract : This study aims at exploring a new phenomenon labelled here as green populism. Building on modern theories of populism and green ideology, this case-study is focused on finding which elements of green populism are present, if any, in Greta Thunberg’s discourse. READ MORE