Essays about: "eCRM practice"

Found 2 essays containing the words eCRM practice.

  1. 1. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

  2. 2. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
    Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE