Essays about: "eWOM"

Showing result 1 - 5 of 49 essays containing the word eWOM.

  1. 1. Brand Feedback and eWOM Sentiment on Twitter : Evaluating the effect of company response strategies in online public conversations

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Linnea Rudenius; [2020]
    Keywords : ;

    Abstract : Aim: The purpose of this study is to investigate how brand feedback response strategies impact eWOM sentiment in public conversations between consumers and businesses. Method: The study has been conducted by collecting over one million tweets from Twitter and performing automated sentiment analysis of these tweets. READ MORE

  3. 2. Application of sentiment analysis for information overload detection in an Ecommerce competitive environment

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alexandra Jenny Norell; [2020]
    Keywords : sentiment analysis; customer satisfaction; information overload; eWOM;

    Abstract : This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. READ MORE

  4. 3. Can I trust you? : A study on cues affecting source credibility of eWOM reviews

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maria Mårtensson; Jetesa Dana; Zahra Shirazi; [2020]
    Keywords : ;

    Abstract : Background The transition to digital means has made WOM changed into eWOM. Source Credibility in eWOM reviews has proved to be of high importance when evaluating the reviewer’s credibility. The increased information and accessibility online have caused concerns on Source Credibility. READ MORE

  5. 4. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Keywords : electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Abstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE

  6. 5. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Marcus Belfrage; Lovisa Palo; [2020]
    Keywords : eWOM; culture; individualistic; collectivistic; hotel; managers; consumers; response; comments; reviews; positive; negative;

    Abstract : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. READ MORE