Essays about: "eco-label"

Showing result 1 - 5 of 32 essays containing the word eco-label.

  1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    University essay from Göteborgs universitet/Graduate School

    Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
    Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Abstract : MSc Marketing and Consumption.... READ MORE

  2. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 3. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Nyremo; Anna Widerberg; [2020]
    Keywords : Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. READ MORE

  4. 4. Märkning inom den cirkulära ekonomin - en möjlighet i praktiken?

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Emma Nilsson; [2019]
    Keywords : Circular economy; linear economy; eco-label; label; reuse; remanufacture and recycle; Earth and Environmental Sciences;

    Abstract : As the world population and the world economy continues increasing, theoverallconsumption in some parts of the world reach even more unsustainable proportions, which in turn leads to negative climate effects. To deal with this problem along with others, the concept circular economy has gained great importance. READ MORE

  5. 5. Förändringsprocesser i småföretag : en fallstudie om småföretag som inför miljömärkningen Green Key

    University essay from SLU/Dept. of Economics

    Author : Agnes Lindberg; Janice Blomqvist; [2019]
    Keywords : förändringsprocess; småföretag; miljöarbete; drivkrafter; Green Key;

    Abstract : Förändringar i organisationer sker kontinuerligt och de kan se väldigt olika ut. En förändring kan vara relevant när ett företag vill förbättra sitt miljöarbete. För att ett företag ska arbeta mer hållbart kan de införa en miljömärkning i sin verksamhet. READ MORE