Essays about: "ecology and green marketing"

Found 5 essays containing the words ecology and green marketing.

  1. 1. Green City Branding – How people respond to the built environment

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Olsson; [2020-06-23]
    Keywords : ;

    Abstract : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. READ MORE

  3. 2. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    University essay from Lunds universitet/LUCSUS

    Author : Guyu Dai; [2020]
    Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

  4. 3. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

  5. 4. Gröngödslingens roll i odlingssystemet : en jämförelse mellan Mälarregionen och Östergötland

    University essay from SLU/Dept. of Crop Production Ecology

    Author : Sofie Karlsson ; [2011]
    Keywords : ekologiskt lantbruk; gröngödsling; ogräskontroll; ekologiska gödselmedel; System Cameleon; kvalitativ intervju;

    Abstract : Green manuring is a way of creating an organic fertilizer by growing a crop that is mowed down. Besides the fertilizing effect this method has been shown to have a positive influ-ence on soil organic matter as well as weed flora, and green manure is an important me-thod of weed control in organic farming in parts of Sweden. READ MORE

  6. 5. Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : François De Craecker; Loïc De Wulf; [2009]
    Keywords : Ecology; Green Marketing; transportation; automotive industry; car; environment; 5Ps; pollution; recycle; reuse; long-term; CO2; car manufacturers; Belgium;

    Abstract : The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. READ MORE