Essays about: "ecology marketing thesis"

Showing result 1 - 5 of 6 essays containing the words ecology marketing thesis.

  1. 1. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    University essay from Lunds universitet/LUCSUS

    Author : Guyu Dai; [2020]
    Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

  3. 2. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

  4. 3. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Jessica Vega; Déborah Samama; [2010]
    Keywords : Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

    Abstract : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. READ MORE

  5. 4. Hantverk i Sverige : beredskap inför framtida behov av låg energikonsumtion

    University essay from Lunds universitet/Humanekologi

    Author : Kerstin Engblom; [2009]
    Keywords : handicraft; local production; sustainable development; world-system analysis; Human ecology; Earth and Environmental Sciences; Cultural Sciences;

    Abstract : The aim of this bachelor`s thesis is to reflect the ways in which a variety of craftspeople earn a living in contemporary Sweden; how their circumstances have changed because of the tension between economic rationality and social cohesion, and what implications these changes may have for sustainability, with special regards to energy consumption. The selection of craftspeople has been made according to the labour market authority’s classifications of craft activity, with a focus on craft forms and skills that originally were found among self-sufficient and/or self-sustaining households at the turn of the previous century. READ MORE

  6. 5. Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : François De Craecker; Loïc De Wulf; [2009]
    Keywords : Ecology; Green Marketing; transportation; automotive industry; car; environment; 5Ps; pollution; recycle; reuse; long-term; CO2; car manufacturers; Belgium;

    Abstract : The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. READ MORE