Essays about: "economic factors affecting mobile phone companies"

Found 1 essay containing the words economic factors affecting mobile phone companies.

  1. 1. Factors Affecting Consumers' Resistance : A Study of Smartphones

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Kamran Khan; Kim Hyunwoo; [2009]
    Keywords : Consumers resistance; Innovation; Innovation resistance; Smartphones;

    Abstract :   Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell-phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. READ MORE