Essays about: "economic factors influence on international marketing"
Showing result 1 - 5 of 8 essays containing the words economic factors influence on international marketing.
-
1. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE
-
2. International sports events in a local political context - A study on local political decision-making regarding arrangements of international sports events in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The Swedish government wants to arrange more international sports events to strengthen Sweden's position as an attractive destination among the global audience. To arrange such an event in a Swedish municipality, in most cases the local politicians need to accept the arrangement in the municipal council. READ MORE
-
3. The influence of culture on the selection process of international market and entry mode
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE
-
4. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE
-
5. Medical Tourism : A study about motivational factors and the prerequisites for creating a competitive offer – with a Swedish perspective
University essay from Institutionen för ekonomi och företagandeAbstract : Medical tourism is a global emerging industry and is an important component of tourism., and operates on the basis of both individual and regional level. Medical tourism refers to a vacation that involves traveling across international borders to obtain a broad range of medical services. READ MORE
