Essays about: "economic influences marketing"

Showing result 1 - 5 of 13 essays containing the words economic influences marketing.

1. 1. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Regfeldt; Isabelle Pallin; [2021]
   Keywords : Online communities; eWOM; UGC; behavioural finance;

   Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

3. 2. Understanding Institutional Influences on Environmental and Social Responsibility in Family-Run Wineries : A look at US and Hungarian CSR practices

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Brandie Still; Veronika Thernesz; [2020]
   Keywords : wine; sustainability; family-run businesses; winery; wine industry; social responsibility; Corporate Social Responsibility CSR ; future generations; institutional theory;

   Abstract : Purpose – The purpose of the research is to explain how and why the internal and external influences faced by family-run wineries affect their CSR practices and communication through institutional theory and stakeholder theory. Methodology – Ten wineries were analyzed in winemaking regions in Hungary and the US, of which nine semi-structured interviews were undertaken with family members and employees. READ MORE

4. 3. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
   Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

   Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE

5. 4. International sports events in a local political context - A study on local political decision-making regarding arrangements of international sports events in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Carl Lundborg; Matilda Ward; [2017]
   Keywords : Political decision-making; International sports events; Place-marketing; Stakeholders; Municipal image;

   Abstract : The Swedish government wants to arrange more international sports events to strengthen Sweden's position as an attractive destination among the global audience. To arrange such an event in a Swedish municipality, in most cases the local politicians need to accept the arrangement in the municipal council. READ MORE

6. 5. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tyll Wuerfel; Ellen Weiler; [2016]
   Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

   Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE