Essays about: "economics research paper"

Showing result 21 - 25 of 651 essays containing the words economics research paper.

1. 21. Artificial Intelligence Adoption in Software Development, A Qualitative Study on Developers’ Views

   University essay from Lunds universitet/Institutionen för informatik

   Author : Kémaël Josua Kauppaymuthoo; Charles Collins; [2023]
   Keywords : software development; artificial intelligence; human artificial intelligence interaction; AI pair-programming; ethics; Business and Economics;

   Abstract : The sustained continued rapid evolution of Artificial Intelligence (AI) has revolutionised various sectors, including software development. This qualitative study employs a thematic analysis approach to investigate the views of individuals participating professionally and personally in software development, focusing on the adoption of Artificial Intelligence (AI) technologies in the field. READ MORE

3. 22. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

4. 23. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

5. 24. ESG Scores as Social Ethicality Motivators

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annika Ebert; Isabella Larsson; [2023]
   Keywords : ESG Responsiveness; Russia-Ukraine War; Divestment Strategy; Brand Management; MNCs; Business and Economics;

   Abstract : Relating to the ongoing discussion surrounding criticism and support for ESG scores, the purpose of this paper anchors itself in providing comprehensive, empirical evidence regarding the responsiveness of ESG scores to firm actions. The different strategic choices of multinational firms, resulting from political and stakeholder pressure, were to either fully withdraw, suspend or continue operations in Russia in light of the Russia-Ukraine war. READ MORE

6. 25. Quantifying the Swiss Custom Strategy and Its Impact on Economic Development from 1870 to 1913

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Noa Gino Reggiani; [2023]
   Keywords : Business and Economics;

   Abstract : The late 19th century witnessed a remarkable surge in globalization, resulting in a substantial flow of goods, labour, and capital across national and continental borders. Switzerland, despite its limited domestic market and resource constraints, capitalized on this era of globalization and transformed itself from a relatively impoverished agrarian state to one of the world's wealthiest nations. READ MORE