Essays about: "editorial"

Showing result 1 - 5 of 57 essays containing the word editorial.

  1. 1. CLIMATE CHANGE AND IDEOLOGY - Are climate change narratives affected by ideology?

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Erik Runge; [2021-10-13]
    Keywords : Climate Change; Narratives; editorial; media; ideology;

    Abstract : Media's framing can arguably affect how media consumers view causes, consequences, and solutions of different social issues such as climate change. Likewise, newspaper editorials have different ideas and approaches to climate change, which may be influenced by their ideological positions. READ MORE

  2. 2. "You nibble away at the edges": A qualitative analysis of climate journalism practice in Aotearoa New Zealand

    University essay from Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Author : Áine Kelly-Costello; [2021-09-14]
    Keywords : Climate journalism; media logic; journalism practice theory; semi-structured interviews;

    Abstract : Anthropogenic climate change is a wicked problem and the nature of the climate discourse propagated through media outlets is one key component in shaping how the public understand and act upon its causes and ramifications. This study draws on journalism practice theory and related approaches to analyse semi-structured interviews from early 2020 with 10 journalists who consistently cover climate change in Aotearoa New Zealand. READ MORE

  3. 3. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 4. #NewsOnTikTok : A content analysis of the use of text elements by legacy news media on TikTok

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sorrel Franziska Salb; [2021]
    Keywords : TikTok; text; news; newspaper; television; legacy news media; social media logic; content analysis; mass media;

    Abstract : With many legacy news media brands struggling to maintain relevance and financial support, they are looking to social networks to connect with new audiences. The video sharing platform TikTok has experienced rapid growth in recent years and has a strong user base of Gen Z users which are a demographic which legacy news media are increasingly attempting to engage with. READ MORE

  5. 5. The Quest for Gnosis : G. R. S. Mead’s Conception of Theosophy

    University essay from Stockholms universitet/Religionshistoria

    Author : Paulina Gruffman; [2020]
    Keywords : theosophy; theosophical society; gnosis; g.r.s. mead; helena blavatsky; annie besant; c.w. leadbeater; occultism; esotericism; western esotericism; new religious movements; new spirituality; quest society; the quest; teosofi; teosofiska samfundet; gnosis; ockultism; esoterism; västerländsk esoterism; nyreligiösa rörelser;

    Abstract : G. R. S. Mead is an important but neglected historical personality of the British fin-de-siècle occult, Theosophical, and post-Theosophical milieu. READ MORE