Essays about: "editorial"

Showing result 11 - 15 of 65 essays containing the word editorial.

1. 11. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Mathilda Lyppert; [2021]
   Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

   Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

3. 12. #NewsOnTikTok : A content analysis of the use of text elements by legacy news media on TikTok

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Sorrel Franziska Salb; [2021]
   Keywords : TikTok; text; news; newspaper; television; legacy news media; social media logic; content analysis; mass media;

   Abstract : With many legacy news media brands struggling to maintain relevance and financial support, they are looking to social networks to connect with new audiences. The video sharing platform TikTok has experienced rapid growth in recent years and has a strong user base of Gen Z users which are a demographic which legacy news media are increasingly attempting to engage with. READ MORE

4. 13. The Quest for Gnosis : G. R. S. Mead’s Conception of Theosophy

   University essay from Stockholms universitet/Religionshistoria

   Author : Paulina Gruffman; [2020]
   Keywords : theosophy; theosophical society; gnosis; g.r.s. mead; helena blavatsky; annie besant; c.w. leadbeater; occultism; esotericism; western esotericism; new religious movements; new spirituality; quest society; the quest; teosofi; teosofiska samfundet; gnosis; ockultism; esoterism; västerländsk esoterism; nyreligiösa rörelser;

   Abstract : G. R. S. Mead is an important but neglected historical personality of the British fin-de-siècle occult, Theosophical, and post-Theosophical milieu. READ MORE

5. 14. Critical Success Factors for Starting an Online Art Platform

   University essay from Lunds universitet/Innovationsteknik

   Author : Simon Janzon; Love Regefalk; [2020]
   Keywords : critical success factors; online art platforms; art market; multi-sided platforms; diffusion of innovations; Technology and Engineering;

   Abstract : The traditional art market is currently experiencing a digital transformation and multi-sided platforms (MSPs) for trading art are a major part of this. Much research has been done in the area of MSPs, however, there is a lack of studies in the field of starting such platforms for art. READ MORE

6. 15. The Dependent, the Victim and the Unqualified - A critical discourse analysis of media's construction of immigrant women in Sweden

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : My Selim; [2020]
   Keywords : Immigrant women; Labour; Critical discourse analysis; Femonationalism; Stereotypes; Fairclough;

   Abstract : The aim of the thesis is to contribute to an increased understanding on how immigrant women are being constructed in Swedish media in relation to labour. It is also to gain a greater understanding of the different kinds of expressions of ‘Swedish values’ and ‘othering’ that immigrant women are associated with in editorial pages in Swedish newspapers. READ MORE