Essays about: "educational branding"

Showing result 1 - 5 of 10 essays containing the words educational branding.

1. 1. The Cultural Adaptation of Playful Learning : Aspects to consider when culturalizing a children’s educational game for the Chinese market

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Jon Victor Bankler; [2019]
   Keywords : Game Localization; Culturalization; Educational Games; Serious Games; China;

   Abstract : This study explores suitable applications of culturalization in the case of educational games for children, specifically in relation to the Chinese market. Culturalization, in the context of video games, are design choices and adjustments applied to a product in order to cater to the needs of different cultural environments. READ MORE

3. 2. Branding for Universities : A qualitative case study on Jönköping University

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elin Sjögren; Charlotte Trautmann; [2019]
   Keywords : ;

   Abstract :   Background In the past years there has been a rapid growth in the internationalization of several industries. This has not left the market for higher educational institutions unaffected as students now are more mobile and willing to move further away from home to study at a desired university. READ MORE

4. 3. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

5. 4. The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Kristian Kassabian; Tobias Goldman; [2015]
   Keywords : place branding; stakeholder; stakeholder involvement;

   Abstract : Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished from others. READ MORE

6. 5. Employer attractiveness of the Swedish Armed Forces : A quantitative study of gender differences and the effects of employer brand attributes and social media in the government authority sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Karin Jorlöv; Emma Venngren; [2014]
   Keywords : ;

   Abstract : The main purpose of this degree project has been to examine the effects of employer brand attributes and activities on social media to the employer attractiveness of the Swedish Armed Forces. We aimed to make theoretical contributions to the fields of employer branding and social media marketing, and test a unique conceptual model for the government authority. READ MORE