Essays about: "effect of advertising on consumer buying behaviour"

Found 2 essays containing the words effect of advertising on consumer buying behaviour.

1. 1. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
   Keywords : online shopping; personalised advertisement; privacy issues; consumer behaviour online;

   Abstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE

3. 2. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

   University essay from Ekonomihögskolan, EHV

   Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
   Keywords : consumer preferences; influence; buying behaviour; factors;

   Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE