Essays about: "effect of customer relationship management on customer loyalty"
Showing result 1 - 5 of 8 essays containing the words effect of customer relationship management on customer loyalty.
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1. eCRM features and customer loyalty : A qualitative study within the video streaming industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE
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2. Customer’s perceptions in Last-mile delivery service
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Purpose – Increasingly, last mile logistics is driven by customer-oriented strategies that requires better understanding of customers’ perceptions. This thesis views last-mile delivery as a service and aims to examine the relation of logistics service quality and other constructs used in service management literature to measure customers’ perception. READ MORE
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3. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE
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4. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE
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5. Service Quality & Customer Satisfaction: A case study in Banking Sector
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : The aim of this research is to analyze the impact of service quality on customer satisfaction. A sound association is found between customer satisfaction and the quality of service provided by the companies. READ MORE