Essays about: "effect of e-commerce in the world"

Showing result 1 - 5 of 14 essays containing the words effect of e-commerce in the world.

1. 1. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sondra Gross; [2023]
   Keywords : COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

   Abstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE

3. 2. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

4. 3. Accessibility in e-commerce: A comparative study of WCAG 2.1 and EU Directive 2019/882

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Gabriel Klingofström; Linnéa Runsten Fredriksson; [2023]
   Keywords : Accessibility; WCAG 2.1; European Directive 2019 882; design guidelines; e-commerce;

   Abstract : The EU Directive on the accessibility requirements for products and services, Directive 2019/882, is an accessibility law that will come into effect in the European Union starting in 2025. The criteria for compliance are based on the World Wide Web Consortium’s Web Content Accessibility Guidelines, WCAG 2. READ MORE

5. 4. Covid-19 and its effect on consumer preference in the last-mile delivery : A study on Swedish consumers and the last-mile delivery industry in Sweden

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Kim Lindqvist; Mikael Lindgren; Nicolas Arias; [2022]
   Keywords : last-mile delivery; LMD; consumer preferences; covid-19;

   Abstract : Background: E-commerce has experienced tremendous growth in the past few years. At the same time, the Covid-19 pandemic has swept across the world. READ MORE

6. 5. Web Accessibility and Search Engine Optimization: an investigation on the implementation and its effect within e-commerce websites in Sweden

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Mikaela Alfvén; Amanda Creutz; [2021]
   Keywords : Web Accessibility; Search Engine Optimization; Overlapping Factors; Web Performance; WCAG; Web Agencies; User Experience; Final Thesis Work; Siteimprove.;

   Abstract : With the digital world we live in today, inclusion on the web is crucial. Ensuring all who want to access the web can do so is a responsibility that can be vague. READ MORE