Essays about: "effect of marketing on the sales of products"

Showing result 1 - 5 of 8 essays containing the words effect of marketing on the sales of products.

  1. 1. Farmers management of fluctuating market prices for wheat and oilseeds : a case study of Swedish grain farmers

    University essay from SLU/Dept. of Economics

    Author : Caroline Beck-Friis; Vilhelm Linde; [2021]
    Keywords : agriculture; business administration; forward contract; futures contract; grain farmers; grain marketing; grain marketing strategy; handelsbanken; hedging;

    Abstract : Since joining the European Union in 1995, food policy in Sweden has gradually undergone significant changes. Before that, the policy was thoroughly guided by ensuring and prioritizing domestic production, which was done through a system of price controls. READ MORE

  2. 2. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Anton Olivensjö; Gustav Sundberg; [2015]
    Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

    Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

  3. 3. Bluffing in Insurance Sales : A Pakistani Perspective

    University essay from Linköpings universitet/Centrum för tillämpad etik

    Author : Hina Butt; [2011]
    Keywords : Business Ethics; Ethics in Insurance;

    Abstract : This thesis is a study of aspects of corporate culture that are generally ignored by the researchers. It considers issues like the effect of culture in ethical decision making, ethics in the marketing of insurance products and salespersons’ attitudes and assessment of ethical dilemmas like bluffing. READ MORE

  4. 4. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  5. 5. Örter som fodertillskott till häst : populärt komplement utan risker?

    University essay from SLU/Dept. of Biomedical Sciences and Veterinary Public Health

    Author : Jennie Larsson; [2010]
    Keywords : örter; häst; fodertillskott; enkätstudie;

    Abstract : In the Swedish market, there is a wide selection of herbs as supplement to the horse´s feed. A trend today is that many companies are marketing herbal remedies with allegations of medical effects. If you want to sell the product for that purpose it must be verified and approved as drug or natural remedy by the Medical Products Agency. READ MORE